What type of content comes to mind when you hear “content marketing”? If you answered “written content”, you are not alone. 

Most individuals believe the only way to produce excellent content is to write at least 2,000 words. This can be discouraging if you:

  1. Don’t have time to write content
  2. Are not confident in your ability to write content

However, we’re here to spread good news! You can create excellent content without writing 2,000 words. 

Watch this video or keep reading to find out how.

  1. Short Q&A
    1. Think of your audience’s most recent questions and answer them, just like this, through video. If you do not want to see yourself on camera, maybe just record your voice and offer a podcast. 
  2. Interview an Expert
    1. Interviewing another person is great because it attracts their audience, as well as your own. An interview can be video or audio recorded as well as transcribed to be turned into an article. Though it’s technically “written” content, transcribing an interview doesn’t require much work on your end because you’re allowing the interviewee to be the expert, meaning, all you have to do is simply type what they said during the interview and nothing more.
  3. Infographic
    1. This tool is engaging, digestible at a glance, visually appealing and easy to share! 
  1. Product Explainer Video
    1. You know your business better than anyone else, so why not create a video explaining who you and what services you offer? Instead of reading lengthy descriptions, a product explainer video gives potential clients the opportunity to engage with you and more clearly understand how your business works. 
  2. Checklist
    1. Almost everything your business offers can be broken down into a step-by-step process. Instead of writing a blog post that mentions every detail, just make a checklist! A checklist could be in the form of an infographic, a 1080 x 1080 design, a presentation or a PDF. Clients get a lot of value out of these because they can refer back to it and feel accomplished by checking all of the boxes. 

There’s thousands of ways to create content, don’t limit yourself to these five and certainly don’t put yourself in a box and believe that great content can only be obtained from writing long pieces.

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