One of the biggest challenges of marketing is figuring out where to start. There are several tactics, tools, strategies and techniques that could go into your marketing strategy, but how do you choose which ones best fit your needs?
The answer: make marketing simple.
How? Follow this three step process.
- The right audience
- The right message
- The right action step
We’ve talked about it several times, knowing your audience is important to you and your business. If you know your audience, you can speak directly to them through content, by providing the right message.
Until you have a valuable message that connects with an audience, any tactic you use is not going to stand out. Having the right message is key to content marketing success.
Getting the right message, in front of the right audience, should be followed up with the right action step. An action step is always necessary in content marketing because it leads to further engagement.
If the viewer is interested in your services and wants to know more information, they should know where to find you. Therefore, every article, video, podcast, guide or any other piece of content you produce should include a clear next step.
When you have those three core steps in place, there’s a million other directions you can go with your content marketing strategy.