At Full Stadium Marketing, we provide content marketing services. Writing blogs might sound simple, but there’s actually a lot that goes into it. 

Choosing Full Stadium Marketing guarantees every article, graphic and social caption is created for maximum engagement and search visibility.

Here’s the exact 5-step process we go through every single time we create a piece of content.

1.Creating topics

To create relevant topics for each client, we have to have a strategy and know exactly what we’re going to write about. 

There’s a very deliberate process we go through, and the first is keyword research. Using SEMrush, we find out what people are searching for, what topics generate traffic and what keywords are performing well. In addition to keywords, we look at what problems the client is solving and create topics based on that.  

Once we settle on a list of topics we’re going to write about we dive deep into the creating process. 

2.Create article briefs

Article briefs include a summary of what the piece is going to look like. This step allows our whole team to be on the same page. 

3.Produce

Now we get into the nitty gritty, production! Full Stadium is a quality team of writers, business builders and marketers. When we send a topic to the writers, they produce content which includes:

  1. Between 800-1200 words
  2. External links, citing to valuable sources
  3. Internal links (boosts SEO)
  4. Optimization for maximum engagement and search visibility

Watch the full video of Our Core Process here.

4.Review and Publish

Once we’ve produced an article, we send a draft to our clients for feedback. Typically, this is a quick process, but we want to ensure it fits the clients’ voice, tone and overall style.

When the piece is approved, we take it a step further and publish it on clients’ websites, optimized for SEO, with links and feature images. 

5.Promote

We want to make sure that we’re not just creating content but that it’s being seen by as many people as possible. To get the article out there, we write engaging captions that include well-performing hashtags, mention accounts that are cited in the article and optimize it for search by using relevant keywords.

A perk of our premium package includes a guest post, which is a sure way to get your content seen by many. 


To learn more about Full Stadium, click here.

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