Updated February 2021
Once you have done your research and are ready to write an article, where should you start? What will keep the reader engaged? Keep reading to find out every element you should include in your article to ensure it’s a great one.
Data and Statistics
Instead of throwing out ideas and opinions, provide real data, statistics and facts behind the point you are trying to make. For example, 73% of people admit to skimming blog posts while only 27% of people actually read articles thoroughly, which leads to element 2.
Visuals
Every great article has some sort of visual component, something that captures information in a visual format so those 72% of people who are skimming, can gather key information quickly.
Internal Links
When creating an article, you want to show the reader all around your website and that can be accomplished through internal links. You can link to guides, social platforms or other helpful information that would keep the reader’s attention.
External Links
You also want to include external links in your article. Pulling from external sources draws in other ideas and proves to the reader that other people are talking about this too.
Clear Next Steps
And finally, every great article has a clear next step of what to do / where to go next. For example:
- Use this guide to grow your firm: Marketing for Accountants
- Find your ideal client by downloading our free ideal client persona template
- Download the cheat sheet: Marketing for Accountants
- Subscribe to our YouTube channel
- Follow us on Twitter
- Find us on LinkedIn
