Updated February, 2021.
We’re kicking off a multi-part video series, walking you through everything there is to know about marketing for an accounting firm.
The Big Picture:
The whole goal of this series is to not only improve your marketing, but to make it strategic and predictable. Marking is a tool that tells you the right clients to add to your accounting firm so you can continuously grow and not be totally reliant on referrals.
Referrals are great but they are not stable or predictable.
What you want, is to have a marketing plan where you can get in front of your target audience and grow the business. This video series will equip you with the knowledge to create a strategic marketing plan that is right for you and your business.
Watch the full video here.
You Will Learn:
- How to drive traffic to your website
- Getting the right message
- Standing out in your niche (How to define your niche?)
And so much more.
Marketing in its simplest form really comes down to this:
To find your ideal client, download our client persona template and fill it out for yourself!
We hope you will follow along with this series on our YouTube channel!